Meta Description: 18-month ROI case study: 63 % repeat-play, hardware BOM vs SaaS license, TikTok funnel, KPI dashboard & free on-site demo truck booking.
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Hardware BOM vs SaaS License Model | Item | CapEx Buy | SaaS OpEx | Notes | |———————-|———–|———–|——-| | 6 × Pico 4 headsets | $24 000 | $0 | 6-DoF, 90 Hz | | 2 × Lighthouse 2.0 | $4 800 | $0 | 10 m × 10 m volume | | Game license | $0 | $1 200/mo | Unlimited updates | | Cloud analytics | $0 | $120/mo | Real-time KPI | | Extended warranty | $2 400 | $0 | 36-mo swap | | Total | $31 200 | $1 320/mo | 11-mo payback |
Chart (embed): break-even line crosses at month 11.
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TikTok-to-Ticket Funnel H3 Hashtag Challenge Metrics
#FunVerseARBlaster reached 8.2 M views in 30 days. Top video: 2.4 M views, 12 % engagement rate.
H3 Free 5-Minute Demo → Birthday Upsell
QR codes placed at food court → 1 147 redemptions → 28 % converted to $299 birthday packages.
QR codes placed at food court → 1 147 redemptions → 28 % converted to $299 birthday packages.
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KPI Dashboard Deep Dive Screenshot (anonymized):
• Repeat-play 63 % (rolling 90 days)
• Avg session length 12.2 min (target 10 min)
• Ancillary spend $2.18/AR player (food & merch)
Correlation: every 1 k TikTok views → 9 walk-in demos (R²=0.83). -
Wi-Fi Dead Zones & Lens Cleaning SOP • Tri-band 6 GHz mesh, RSSI ≥ –45 dBm.
• Cleaning: Zeiss wipes + 30-sec UV-C cabinet → downtime 3 % (was 12 %). -
Demo Truck Calendar (CTA) [Calendly embed 24-ft demo truck tour]
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